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STYLING & PRODUCTION

HELLO! MY NAME IS ERIN MOYE AND I AM A STYLIST AND FASHION PRODUCER...

WITH MY BACKGROUND IN BOTH FASHION AND PRODUCTION, MY SUCCESS COMES FROM NOT ONLY HAVING THE CREATIVE EYE OF A STYLIST BUT ALSO THE SENSIBILITY OF A PRODUCER.

get in touch... ERINMOYE_MOYEBIEN.COM

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ABOUT

about me

MOYE BIEN IS THE BRAND OF FASHON STYLIST AND PRODUCER, ERIN MOYE...

I started my career before graduating college with a job offer at J. Walter Thompson in New York City where I produced photo shoots for Rolex, Sunsilk, Smirnoff and HSBC. After two and a half years with the advertising giant, I chose to expand my career to include not only photo production but also video production and styling. In 2008 I went on to produce major campaigns and events for Tommy Hilfiger and Radical Media which lead to my career in styling.

From a very young age I was largely rooted in the arts and constantly reminded to embrace fashion and creativity. At the age of 6 my sister brought me a pair of couture shoes back from her trip to Paris....I believe this may have been the beginning of my obsession. I strongly believe fashion is a form of art that allows people to express themselves. I believe styling should be about the whole package, not only the clothing but the environment, mood and surroundings. With that, I chose to form my own brand, Moye Bien. Moye Bien is based on the combination of my love for and experience styling, and my expertise in production as a means to create structure in the often chaotic world of fashion...

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PRODUCTION

featured production projects

Tommy Hilfiger Brand Campaign

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Worked with _radical.media on all aspects from conception to post-production for the Spring/Summer 2009 and 2010 global advertising campaigns. As part of the "American Stories" campaigns, SS09 was shot in Los Angeles, CA with a Glamorous Hollywood Movie Set concept and SS10 was shot in Miami, FL with a Miami Beach Resort Chic concept.

Production Compnay Producer: Erin Moye

Production Company: _radical.media

Creative Director: James Spindler

Art Director: Anne Johnson

Photographers: SS09 - Phil Poynter; SS10 - Ellen Von Unwerth

Tommy Hilfiger 5th Ave Store Opening

TH 5th Ave Store Opening

Celebrating Tommy Hilfiger’s new 5th Avenue global flagship store opening, _Radical.Media brought together an iconic American brand with an iconic American band . I produced an exclusive event with New York City’s own Soul Tigers marching band, one of the nation’s premiere youth music-education programs. On Sunday, November 8th, 2009 the Soul Tigers performed live at pop up locations across Manhattan, including 42nd Street Times Square and Central Park, with a finale at the new Tommy Hilfiger Fifth Avenue store location.

The Soul Tigers event was received with enthusiastic public attention and local press coverage for the band and for the Tommy Hilfiger brand.

Producer: Erin Moye

Production Company: _radical.media

Executive Producer: Maggie Meade

Designer: Ken Rabe

Director: Luke McCoubrey

Photographer: Cade Martin

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Tommy Hilfiger T Studio

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In the summer of 2009, Tommy Hilfiger asked us to increase community awareness around their new store in the Hamptons, so we created “T Studio”. Inspired by Hamptons Bohemia, we transformed the second floor of the store into a working silkscreen studio. T Studio was open every Saturday afternoon from July 4th through Labor Day and the first 50 visitors to T Studio received a free limited edition T Shirt customized in their own color/style. Buzz around T Studio spread quickly through word of mouth and was picked up by the local press and became such a success I was asked to run T Studio in Tommy Hilfigers new Miami Beach Store during Art Basel 2009.

Producer: Erin Moye

Production Company: _radical.media

Designer: Fredric Simon

Photographers: Blaze Hayward & Alana Sims

Artists: Applied Arts School Amagansett

Camel 9s Santino Video

Camel 9's - Santino Rice

To introduce RJReynolds new cigarette brand, 'Camel 9's', we were tasked to target fashionable women and source up and coming designers to design special edition packaging to launch the brand. I sourced, negotiated and produced both a viral video and fashion line by Project Runways Santino Rice. We filmed Santino's creative process for designing the exclusive line of clothing inspired by the black and pink signature Camel 9's packaging.